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ERIC Number: ED334608
Record Type: Non-Journal
Publication Date: 1991-May
Pages: 38
Abstractor: N/A
Reference Count: N/A
Message Processing Research from Psychology to Communication.
Basil, Michael D.
Information processing theories have been very useful in psychology. The application of information processing literature to communication, however, requires definitions of audiences and definitions of messages relevant to information-processing theories. In order to establish the relevant aspect of audiences, a multiple-stage model of audiences is presented which includes attention, initial processing, semantic and heuristic processing, judgments, affective evaluation and memory. A model of relevant message attributes are also identified: modality, features, content, complexity, and affect. Comparing how each of these stages of processing may be affected by each of these dimensions of messages is the next necessary step in applying psychological theories of information processing to communication messages. It is an important step in developing a common theory of message processing. But since messages can be identified along infinite dimensions, identifying whether particular attributes are relevant raises debate about what constitutes a message. (Two tables and 2 figures are included; 101 references are attached.) (Author)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A