ERIC Number: ED334506
Record Type: RIE
Publication Date: 1991-Aug
Differences in Memory Organization and Structure of Alcohol Expectancies.
Rather, Bruce C.; Goldman, Mark S.
Alcohol expectancies have been theorized to be related to bits of information stored in memory about the subjective effects of alcohol use. Techniques for investigating memory processes are therefore helpful to identify these informational bits and their relation to each other in ways that correlation-based techniques may obscure. In this study five groups of drinkers were defined by dividing the drinking quantity/frequency distribution into equal segments. Data were analyzed from 150 and 130 undergraduate college students subjects in the "alcohol" and "feelings" conditions respectively. The organization and structure of 16 stimulus words (chosen to be representative of a larger set) were examined using Multidimensional Scaling (INDSCAL) and the Pathfinder network scaling algorithm under two instructional conditions defining the words as "effects of alcohol" or "human feelings." Points, indicating the most frequently expected effects of alcohol, for each of five drinking groups were mapped into the stimulus configuration. The results revealed systematic differences between network structures as a function of drinking status in the alcohol, but not in the feelings, context. Results suggest the organization of alcohol expectancies in memory may be important in influencing decisions about drinking. (Author/ABL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Convention of the American Psychological Association (99th, San Francisco, CA, August 16-20, 1991).