ERIC Number: ED334159
Record Type: RIE
Publication Date: 1990
Image Improvement Ideas for Marketing Education.
Wentland, Daniel M.
Improving the inferior image that marketing education has developed can only be accomplished through the professionalism and dedication of each marketing education teacher and through efforts of marketing officials to upgrade program quality at every level. Eight suggestions are offered to stimulate ideas: (1) get students involved in fund-raising activities and community organizations such as the local public television station during its fund-raising campaigns; (2) update offerings at the secondary and postsecondary levels to keep pace with technology and advanced business procedures; (3) update skills during summer internships or temporary employment; (4) solicit the business community for monetary and equipment contributions to the program; (5) develop pamphlets, posters, or brochures to promote the class or program; (6) build a network, subscribe to publications, and attend conferences; (7) establish an advisory board and student organizations; and (8) solicit guest speakers. As the image of the marketing education program improves, the message will circulate around the school that it is a worthwhile program to be in. (AMH)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: N/A