ERIC Number: ED333913
Record Type: RIE
Publication Date: 1991
Assessing the College Mission: An Excellent Starting Point for Institutional Effectiveness.
Quinley, John W.
A community college's mission statement is a beacon that provides strategic direction for the institution and the conceptual framework for the entire organization. The principal tasks in drafting a new mission statement include matching the current mission to actual institutional functioning, and judging whether the statement is adequate to lead the institution into the future. A successful mission review process should have a clear charge and plan of action, taking into account considerations such as the following: (1) while mission review task force meetings must be carefully planned and controlled, they must also remain flexible enough to allow for the exchange of ideas; (2) gathering up-to-date institutional data and collecting exemplary mission statements from other schools can provide critical information for statement development; (3) college-wide involvement can be insured by appointing a representative task force, surveying all segments of the institution, conducting extensive reviews, involving the board and other constituencies, and providing regular progress updates to the college community; and (4) after a mission statement is adopted, campus-wide forums and mission statement brochures can help disseminate it to all important constituencies. Mission statements can include any of the following: an overall purpose statement; a brief history; a vision statement; and a description of student characteristics and desired outcomes. Revised mission statements may also focus on expanded partnerships with other institutions; greater appreciation of ethnic and cultural diversity; expanded use of technology; and a concern for the natural environment. (PAA)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: Central Piedmont Community Coll., Charlotte, NC.