ERIC Number: ED332664
Record Type: RIE
Publication Date: 1990-Jul
Reference Count: N/A
Channel One: Are Schools Trading Captive Student Audiences for Free Equipment?
New Things Considered, n5 Jul 1990
"New Things Considered" reports on emerging trends and issues in education to policymakers and participants in SEDL-SCAN, an emerging issues tracking system being pilot tested by the Southwest Educational Development Laboratory's Policy Information Service and the State of New Mexico. This issue begins with a report on the reactions of educators to Channel One, a daily educational news and current events program which includes 2 minutes of advertising in each 12-minute program. Schools which sign a 3-year contract to have their students watch the program receive in return free satellite and television equipment. The current controversy arises from the inclusion of advertising, even though the commercials are restricted to acceptable products. Many national educational groups have condemned the programs, and they have been banned by several state boards of education. SEDL-SCAN analysts agree that students need to develop an interest in news and current events, but they warn that the lure of "free gifts" may result in the exploitation of school children. This report concludes with the observations that the commercials could be used in teaching students to analyze advertising and that alternative news programs without commercials are being endorsed by a number of groups. This issue also includes a brief report on the Las Cruces Public Schools Environmental Scanning System and summaries of noteworthy trends, events, and technological developments related to education. (DB)
Publication Type: Collected Works - Serials
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: Southwest Educational Development Lab., Austin, TX.