ERIC Number: ED332365
Record Type: RIE
Publication Date: 1991
Reference Count: N/A
Policy Administration As Rhetoric: One Leader and His Arguments.
Townsend, Richard G.
As administrators work through contextual persuasion to affect people, activities coordination hinges to some extent on the quality of a leader's argumentation skills. Policy administration is a process of arguing explanations. Six categories vital for administrators to cover to deter critics while putting forward policy are: relevant information, claim, qualifier, warrant, backing, and rebuttal. Policy backings can be separated into seven frames: method centered; intuitive; ethical; causal; motivational; parallel case; and authoritative. Examples of how one administrator argued from each frame are given to help select arguments during policy formation. Two figures further illustrate argument structures for policy backing. (14 notes, 39 references) (EJS)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A