NotesFAQContact Us
Search Tips
ERIC Number: ED331406
Record Type: Non-Journal
Publication Date: 1990
Pages: 16
Abstractor: N/A
Reference Count: N/A
Alumni Donor Research: Uses in Volunteer Recruitment.
Miller, Michael T.; And Others
This case study of Southern Illinois University was conducted to determine the types of volunteers needed for an annual fund drive. Based on a random sample of 138 alumni donors who completed questionnaires, a donor profile was developed. Analysis of questionnaire responses found that only 48% reported being involved with extracurricular activities while attending college, 87% of which reported involvement in one to three student activities. Of respondents reporting involvement, 53% reported holding a leadership position on campus. Most respondents lived on campus and 23% graduated with honors. Most respondents (85%) indicated a strong satisfaction with their undergraduate experience and 94% said they would recommend their alma mater to incoming freshmen. Findings indicated that student undergraduate involvement was not a key to later participation in giving but that later donors were above average academic achievers and very satisfied with their education. Includes 38 references. (DB)
Publication Type: Reports - Research
Education Level: N/A
Audience: Researchers; Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A