ERIC Number: ED330872
Record Type: Non-Journal
Publication Date: 1989-Jun-30
Reference Count: N/A
A Model Philosophy and Program for Post Secondary Marketing and Mid-Management Programs in Missouri. Final Report. Project Number: 89-133-110-1-C.
Smith, Clifton L.
A project developed a model program philosophy and curricula for postsecondary marketing programs to establish a consistency among Missouri institutions offering these programs. Project activities included a research review; analysis of the scope of offerings of current postsecondary marketing education programs; development, administration, and tabulation of a consensus instrument; development of course outlines based on consensus agreement of "core courses" for postsecondary marketing education programs; and development of a scope of offerings for postsecondary marketing education programs to facilitate articulation. Postsecondary instructors reached consensus on the mission of marketing education, a mission statement, a program identification title (Marketing Management), basic course prefix titles, and the vocational application of the curriculum through marketing internships. Core and support courses were identified. Specific course outlines, scope of the program offerings, and sample articulation agreements for both vertical and horizontal articulation were developed. (Following the 17-page report are these appendixes and attachments: outlines for core courses; sample internship instructional management plans; sample articulation agreements--postsecondary institution to postsecondary institution and secondary level to postsecondary level; project procedures; eight references; consensus instrument; and glossary.) (YLB)
Descriptors: Articulation (Education), College School Cooperation, Core Curriculum, Course Content, Course Descriptions, Distributive Education, Educational Mobility, Educational Philosophy, Institutional Cooperation, Internship Programs, Marketing, Middle Management, Postsecondary Education, Program Content, Program Development
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia.
Identifiers - Location: Missouri