ERIC Number: ED330864
Record Type: Non-Journal
Publication Date: 1989
Reference Count: N/A
Marketing Education (ME)--Curriculum Development and Business Partnerships.
Wisconsin State Board of Vocational, Technical, and Adult Education, Madison.
This publication contains 47 competitive events developed by 40 businesspeople who worked with 20 marketing education teachers. The events are intended for use at the Distributive Education Clubs of America State Career Development Conference. These events are divided into the following categories: advertising services; apparel and accessories; finance and credit; food marketing; restaurant marketing; general retailing; general merchandise retailing; general merchandising; general marketing; tourism marketing; and vehicle and petroleum marketing. Each event consists of some or all of these components as required by the type of event: category and related categories; competencies to be tested; brief description of the event; materials needed; student instruction sheet; contest sheet with answer key; judge's instruction sheet; and adult assistant sheet. These types of activities are the subjects of the events: student role playing; student presentations; and completion of multiple-choice instruments. (YLB)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Wisconsin State Board of Vocational, Technical, and Adult Education, Madison.