ERIC Number: ED330743
Record Type: Non-Journal
Publication Date: 1982-Jul
Reference Count: N/A
"Yes, Inc." Formative Evaluation. Final Report.
This is the final report on formative research for the "Yes, Inc." series, a production of KCET, Channel 28, in Los Angeles (California), with a grant from the U.S. Department of Education under the Emergency School Aid Act. "Yes, Inc." is a series of six programs intended for inner-city minority youth in grades six to eight. The overall goal of the series is to increase the employability and the career awareness of urban minority youth. The goal of formative evaluation for "Yes, Inc." was to provide program developers with decision-oriented feedback at three critical stages in the creation of the series. The phases of the evaluation were the following: (1) concept testing, which provided information about the entry-level career knowledge of the target audience and their media preferences; (2) script testing, which was a qualitative and quantitative assessment of the appeal and effectiveness of the first draft script; and (3) pilot testing, which was a formal assessment of the appeal and educational effectiveness of the series pilot, using a multicity sample of inner-city youth. The report includes introductory, methods, and results sections. Appendixes include the evaluation questionnaire, interview summaries, and specimens of the raw data obtained from respondents. (AF)
Publication Type: Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Sponsor: Department of Education, Washington, DC.
Authoring Institution: ELRA Group, East Lansing, MI.
Identifiers - Location: California (Los Angeles)