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ERIC Number: ED330385
Record Type: Non-Journal
Publication Date: 1991-Mar
Pages: 14
Abstractor: N/A
Reference Count: N/A
A Cluster Analysis of the 1984 Entrant Survey: Implementing Geo-Demographic Marketing at P.G.C.C., Part III. Market Analysis MA91-6.
Boughan, Karl
Prince George's Community College (PGCC), Maryland, utilizes a geo-demographic marketing model in which neighborhoods within the college's service area are grouped into natural socioeconomic "clusters." In an effort to track the outcomes of PGCC students 4 years after entrance and to compare outcomes by the different socioeconomic clusters of students, a study was conducted of 414 students who were first-time credit students in the fall of 1984. Data were obtained from the Maryland State Board of Community Colleges which had administered two surveys to this student cohort, once at entry to PGCC in 1984 and again in 1988 after 4 years. Students were identified as belonging to one of 13 socioeconomic clusters and were analyzed with regard to 6 academic outcome indicators:"Achievers" (degree attainers); "Transfer-Seekers"; "Degree-Seekers"; "Muddlers-Through" (transfer to four-year institution without degree award); "Strugglers" (still enrolled at PGCC); and "Upgraders" (no-award, no-transfer, no-longer-attending). Selected findings included the following: (1) "Achievers" were from predominantly white, upscale groups; (2) "Transfer-Seekers" included predominantly black or mixed-race, middle class populations, similar in outcomes to "Achievers" but with a higher rate of termination without achievement; (3) "Degree-Seekers" included mostly white middle-class groups seeking associate degrees but with little interest in baccalaureate work; (4) the "Muddlers-Through" group included a very significant minority component, many of whom were lower white-to-blue-collar workers; (5) "Strugglers" included mainly single blue-collar youths; and (6) "Upgraders" included predominately college-educated young people apparently seeking skills upgrading. Data tables are included. (GFW)
Publication Type: Reports - Research
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: Prince George's Community Coll., Largo, MD. Office of Institutional Research and Analysis.