ERIC Number: ED329772
Record Type: RIE
Publication Date: 1991
The Benefits of Consumer Education. A Survey Report.
Knapp, John P.
In order to gather the views of consumer professionals (teachers, writers, program administrators, and business executives) on the benefits of consumer education, an essay-type survey asked respondents to identify the benefits of consumer education from classroom and community settings for both individuals and society. As a follow-up to the survey, these experts participated in a discussion. The responses provide evidence that modern consumer education teaches more than getting the best buy. Rather, it is a lifelong process essential to the economic well-being of society. Consumer education offers several benefits to individuals; it: (1) encourages critical thinking; (2) imparts life skills that contribute to success in everyday living; (3) promotes self-confidence and independence; (4) fosters broadly accepted values; and (5) improves the quality of life. In addition, consumer education offers several benefits to society: it encourages citizen awareness and promotes a stable society. Finally, consumer awareness offers several benefits to business; it: (1) satisfies customers; (2) creates realistic expectations of products and services; and (3) increases sales. (11 references) (NLA)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Eastern Michigan Univ., Ypsilanti. Consumer Education Center.