ERIC Number: ED329669
Record Type: RIE
Publication Date: 1989
Reference Count: N/A
Marketing Education National Research Conference Report (Pensacola, Florida, April 14-16, 1989).
Williams, Harold, Ed.
These proceedings contain the following 14 papers: "Relationship between the Training Needs of Sales/Marketing Trainers and Their Career Stages" (Isaac B. Owolabi); "A Report of a Marketing Education Professional Development Activity to Provide Training for Teachers in the Use of the Nominal Group Technique" (Stephen R. Lucas, Benton E. Miles); "The Perceptions of Secondary, Marketing Education Students Regarding Ethical Behavior in Business" (Ralph D. Wray, Rodney Davis); "A Research Study on Current Advertising Strategies Used by Certified Public Accountants" (William Cooper, Lawrence Gulley, Benton E. Miles); "A Study of Texas Banks to Determine Business Plan Components for the Entrepreneur Planning to Start a Small Business" (Jerry W. Moorman, Cynthia G. Hess); "Perceived Benefits of Being a State DECA (Distributive Education Clubs of America) Officer" (Don E. McNelly, Gary Searle); "Researching the Need for Computer-Aided Curriculum Planning for Pennsylvania Marketing Education Teachers" (D. Frank Palmieri, John W. Schell, Lee Miles); "Job Satisfaction of Secondary Marketing Educators in Northwest Ohio" (Robert G. Berns); "The Use of Videotape to Increase Student Productivity" (Sharon Saenz); "Marketing Education for Marina Operators" (Allan J. Worms, Carolyn L. Worms); "Accessibility to and Enrollment in Secondary Business and Marketing Education" (Michael J. Littman); "The Training of Teachers as Advisors" (Michael Barry); "Marketing Educators' Readiness to Improve Students' Reasoning Skills: Report of an Exploratory Study" (Robert L. Fritz); "An Assessment of Instructor Behaviors in a Graduate Satellite Entrepreneurship Course" (LeVene A. Olson). Each paper includes an abstract. (KC)
Descriptors: Access to Education, Advertising, Career Development, Computer Oriented Programs, Distributive Education, Educational Research, Entrepreneurship, Ethics, Job Satisfaction, Marketing, Nominal Group Technique, Outcomes of Education, Postsecondary Education, Program Effectiveness, Salesmanship, Secondary Education, Teacher Education, Teaching Methods, Videotape Recordings
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Auburn Univ., AL.; University of West Florida, Pensacola.; Georgia Univ., Athens.
Note: For related proceedings, see CE 057 047-052. Parts of this document contain small, light type.