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ERIC Number: ED329669
Record Type: RIE
Publication Date: 1989
Pages: 276
Abstractor: N/A
Marketing Education National Research Conference Report (Pensacola, Florida, April 14-16, 1989).
Williams, Harold, Ed.
These proceedings contain the following 14 papers: "Relationship between the Training Needs of Sales/Marketing Trainers and Their Career Stages" (Isaac B. Owolabi); "A Report of a Marketing Education Professional Development Activity to Provide Training for Teachers in the Use of the Nominal Group Technique" (Stephen R. Lucas, Benton E. Miles); "The Perceptions of Secondary, Marketing Education Students Regarding Ethical Behavior in Business" (Ralph D. Wray, Rodney Davis); "A Research Study on Current Advertising Strategies Used by Certified Public Accountants" (William Cooper, Lawrence Gulley, Benton E. Miles); "A Study of Texas Banks to Determine Business Plan Components for the Entrepreneur Planning to Start a Small Business" (Jerry W. Moorman, Cynthia G. Hess); "Perceived Benefits of Being a State DECA (Distributive Education Clubs of America) Officer" (Don E. McNelly, Gary Searle); "Researching the Need for Computer-Aided Curriculum Planning for Pennsylvania Marketing Education Teachers" (D. Frank Palmieri, John W. Schell, Lee Miles); "Job Satisfaction of Secondary Marketing Educators in Northwest Ohio" (Robert G. Berns); "The Use of Videotape to Increase Student Productivity" (Sharon Saenz); "Marketing Education for Marina Operators" (Allan J. Worms, Carolyn L. Worms); "Accessibility to and Enrollment in Secondary Business and Marketing Education" (Michael J. Littman); "The Training of Teachers as Advisors" (Michael Barry); "Marketing Educators' Readiness to Improve Students' Reasoning Skills: Report of an Exploratory Study" (Robert L. Fritz); "An Assessment of Instructor Behaviors in a Graduate Satellite Entrepreneurship Course" (LeVene A. Olson). Each paper includes an abstract. (KC)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Auburn Univ., AL.; University of West Florida, Pensacola.; Georgia Univ., Athens.
Grant or Contract Numbers: N/A
Note: For related proceedings, see CE 057 047-052. Parts of this document contain small, light type.