ERIC Number: ED329668
Record Type: RIE
Publication Date: 1988
Marketing Education National Research Conference Report (Pittsburgh, Pennsylvania, April 15-17, 1988).
Palmieri, Frank, Ed.
These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing Professors' Ratings of Curriculum Content Areas in Marketing Education" (Michael Littman); "Creative Conference Planning" (Stephen Lucas et al.); "A Report of Standards for Marketing Teacher Education" (Wally Holmes, Jim Seward); "Texas Superintendents' and Principals' Perceptions of Vocational Student Organizations" (Marcella McComas); and "Matching Learning and Teaching Styles Makes a Difference, or Does It?" (Wally Holmes). (YLB)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Auburn Univ., AL.; University of West Florida, Pensacola.; Pittsburgh Univ., PA.
Note: For related proceedings, see CE 057 047-052.