These proceedings contain eight presentations related to research in the areas of marketing and distributive education: "Desired Student Preparation in the Job Application Process as Perceived by the Business Community" (Thomas Allen, Jr.); "Effective Marketing Techniques for Collegiate Business Education Programs" (Ralph Wray); "Alabama Marketing Professors' Ratings of Curriculum Content Areas in Marketing Education" (Michael Littman); "Creative Conference Planning" (Stephen Lucas et al.); "A Report of Standards for Marketing Teacher Education" (Wally Holmes, Jim Seward); "Texas Superintendents' and Principals' Perceptions of Vocational Student Organizations" (Marcella McComas); and "Matching Learning and Teaching Styles Makes a Difference, or Does It?" (Wally Holmes). (YLB)