ERIC Number: ED329667
Record Type: RIE
Publication Date: 1987
Reference Count: 0
Marketing Education National Research Conference Report (Houston, Texas, April 10-12, 1987).
McComas, Marcella, Ed.
Eight presentations are included in these proceedings: "Concerns of Secondary, Marketing Education Teachers in Illinois: Implications for the Profession" (Ralph Wray); "Differences in Self-Concept and Achievement of Vocational, Academic, and Academic-Vocational Students" (Margie Crocker, Jack Crocker); "The Identification of Critical Areas Contributing to the Current Sales Position for the Greensboro Area in Relation to Other North Carolina Cities: Application of the Nominal Group Technique" (Stephen Lucas, Benton Miles); "Pennsylvania Marketing Education Implementation of Entrepreneurship Competencies" (Frank Palmieri); "Importance and Emphasis Placed on the National Core Curriculum Competency Area Foundations for Marketing: An Alabama Study" (Michael Littman); "Linking with Business: A Marketing Skill for Vocational Education Survival" (Sharon O'Neil, Katy Greenwood); "A Study to Determine the Relationship between the CPP (Career Planning Program) Test Scores of Retail Marketing Students and Their Scores in Economics" (Sandra Taylor); "A Comparison of Georgia and Texas Secondary Marketing Education Teachers' Perceptions of the 1984 National Curriculum Consensus Outcome Statements" (Tracy Trussell, Marcella McComas). (NLA)
Descriptors: Academic Achievement, Business Education Teachers, Career Planning, Curriculum Development, Distributive Education, Distributive Education Teachers, Economics Education, Educational Research, Entrepreneurship, High Schools, Job Skills, Marketing, Nominal Group Technique, Postsecondary Education, Sales Occupations, School Business Relationship, Self Concept, Teacher Education, Teacher Educators
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Auburn Univ., AL.; Pittsburgh Univ., PA.; Houston Univ., TX.
Note: For related proceedings, see CE 057 047-052.