ERIC Number: ED329363
Record Type: Non-Journal
Publication Date: 1991-Jan-30
Reference Count: N/A
Joint Comments of Action for Children's Television, et al. in the Matter of Policies and Rules Concerning Children's Television Programming, Revision of Programming and Commercialization Policies, Ascertainment Requirements, and Program Log Requirements for Commercial Television Stations (MM Docket No. 90-570 and MM Docket No. 83-670) before the Federal Communications Commission (Washington, District of Columbia, January 30, 1991).
Lampert, Donna; Geller, Henry
The joint comments of 12 organizations concerned about the current state of children's television programming are presented in this paper. The commentors' requests for action, which are specified in detail, are divided among the following legislative provisions: (1) the Federal Communications Commission (FCC) should make clear that for purposes of the Children's Television Act, children are defined as persons 12 years of age and under; (2) broadcasters are legally required to demonstrate that they have complied with the statutory obligation to present educational and informational programming; (3) the Commission is legally required to limit all commercial matter in order to protect the unique child audience; and (4) the FCC is legally required under the Communications Act and the Children's Television Act to hold broadcast licensees to the highest standard of responsible advertising practices. The Children's Television Act was passed in order to protect the nation's children from the excesses of commercialism and to nurture their minds through programming which not only entertains, but also educates and informs. In implementing the Act, the FCC must ensure that the medium of television lives up to its potential to serve children. Appendices provide a partial list of toys that have been turned into television shows since the 1982-1983 season, a list of program-length commercials, advertisements addressed to children, and the affidavit of Peggy Charren, President, Action for Children's Television, detailing her complaint concerning television advertising. (RH)
Publication Type: Opinion Papers
Education Level: N/A
Authoring Institution: Federal Communications Commission, Washington, DC.