ERIC Number: ED328963
Record Type: Non-Journal
Publication Date: 1991-Jan
Reference Count: N/A
How To Combine Effective School Management and Marketing. Tips for Principals from NASSP.
Heller, Mel P.; Fuhr, Don
Drawing numerous parallels between educational management and business management, this document compares skills, characteristics, and responsibilities of administrators to those of a corporate executive officer (CEO), provides a short list of school assessment questions, describes effective management practices and their expected results when applied to education, and discusses a variety of marketing strategies designed to improve the public's opinion of schools with emphasis on the role of word of mouth. A list of effective marketing tips is also provided. (CLA)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: National Association of Secondary School Principals, Reston, VA.