ERIC Number: ED328749
Record Type: RIE
Publication Date: 1990-Dec
The Induction of Marketing Teachers: Case Studies.
Heath-Camp, Betty; And Others
As part of a larger, 5-year national project, case study analyses were conducted of the induction experiences of two beginning teachers of marketing education. One teacher (Mary) entered the profession through a traditional teacher education program in marketing education. The other (Jake) obtained certification based on extensive experience in marketing and a degree in business administration. The case studies were based on: (1) a series of six semistructured interviews conducted over the first 2 years of both teachers' careers; (2) a collection of tape-recorded daily logs for the first year; and (3) a battery of personality, job satisfaction, stress, demographic, and situational surveys. Both worked in similar environments, and each was the only marketing teacher in the school. Mary seemed to have a better orientation to her job. She also had people volunteering to assist her, whereas Jake had to seek assistance. Although both experienced a successful first year, Mary felt that her third year in teaching would be her last. Teaching was a life goal for Jake, and he spent a long time reaching that goal. Mary decided on a teaching career late in college. Mary graduated from a program with high standards. Jake had no preconceived expectations. Mary simply experienced early burnout. (20 references) (Author/YLB)
Descriptors: Alternative Teacher Certification, Beginning Teacher Induction, Beginning Teachers, Case Studies, Distributive Education, Distributive Education Teachers, Educational Research, Marketing, Secondary Education, Teacher Burnout, Teacher Characteristics, Teacher Education, Teacher Morale, Teacher Persistence, Teaching Experience
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: N/A
Note: Paper presented at the American Vocational Association Convention (Cincinnati, OH, December 1990). For related documents, see ED 303 628, ED 312 501, CE 056 941, and CE 056 943.