ERIC Number: ED328175
Record Type: Non-Journal
Publication Date: 1990-May-17
Reference Count: N/A
Public Relations State-of-the-Art 2000: A Shift in Perception.
White, Maureen E.
This paper begins by examining various definitions of public relations and reviewing the history of the profession. The paper then identifies critical concerns, issues, and trends that both the public relations practitioner and the public will face in the future. These issues include ethics, community relations, communication theory and research, technology, organizational communication, issues management and crisis management, feminization of the profession, minorities in the profession, international and intercultural globalization, accreditation and/or licensing, education and curriculum, and career development. A concluding commentary notes that public relations can be an effective communication tool to clarify issues and reduce uncertainty through information and interaction on an interpersonal or mass level. Appendices contain a definition of public relations adopted by the Public Relations Society of America and a proposal for a public relations concentration in the communication studies department at California State University at Sacramento. Includes approximately 100 references. (JDD)
Descriptors: Administration, Career Development, Certification, Communications, Curriculum, Definitions, Ethics, Futures (of Society), Global Approach, Higher Education, Intellectual Disciplines, Interpersonal Communication, Minority Groups, Professional Education, Public Relations, Sex Role, Social History, Specialization, Technology
Publication Type: Information Analyses; Opinion Papers
Education Level: N/A
Authoring Institution: N/A