The paper analyzes the problem of campus bigotry with emphasis on anti-semitic incidents, identifies effective and ineffective responses, and suggests a plan for college administrators to follow. The following questions are briefly considered: why should we care about bigotry on campus? is bigotry on campus really increasing? and why is there an increase of bigotry on campus? Universities are encouraged to be prepared by having both a response plan in the case of an incident and a preventive plan to reduce the level of bigotry on campus. General principles are offered concerning the following: graffiti; physical violence and its victims; disciplinary codes; speakers; campus security and other "front line" staff; and intergroup relations experts. Also discussed are planned bigotry reduction, conducting a bigotry survey to assess the problem, and the responsibility to effect change in all educational institutions including grade and high schools. An appendix outlines response plan highlights, prejudice reduction plan highlights, and a list of groups that need to develop the commitment to, and structures for, managing diversity. (DB)