ERIC Number: ED327678
Record Type: RIE
Publication Date: 1990-Jul
The Concerns of the Marketing Education Profession.
O'Connor, Patrick J.
This report describes a 2-year study designed to determine how various groups within the marketing education profession viewed important professional concerns. Issues addressed in the three primary research questions were: the nature of the concerns of the professional community; whether the concerns varied based on affiliation with marketing education; and whether the data source influenced variance in responses. Areas of concern identified at the 1988 American Vocational Association (AVA) convention were developed into a Likert-type survey instrument. Data were collected at the 1989 AVA convention and the 1989 conclave. Every third name on a list of 2,400 names of marketing education professionals consisting of secondary and postsecondary teachers, teacher educators, and supervisors, was sent the survey. Results were analyzed from 268 convention and conclave participants and 262 professionals who received a mailing. The analysis used descriptive statistics, analysis of variance, and factor analysis. Findings indicated that marketing educators were in agreement regarding the concerns the profession must address. Additional program funding and the marketing of marketing education appeared to be the most important concerns. The main source of supply for marketing education teachers seemed to be one area where the profession disagreed. (YLB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A