ERIC Number: ED326936
Record Type: RIE
Publication Date: 1989
Reference Count: N/A
Bridging Schools and Community: Helpful Public Relations Guidelines for Principals.
Pennsylvania School Boards Association, New Cumberland.
Public relations guidelines for school principals are offered in this handbook, with an emphasis on improving student achievement and internal and external communication. Six chapters discuss the principal's public relations role, internal communication, securing and maintaining community involvement, school publications, media relations, and self-development resources. Specific information includes a checklist for the principal's public relations role; strategies for improving school climate; guidelines for relationships with parents, new students, committees, and the community; techniques for improving written and oral communication skills; time management; and crisis management. (LMI)
Descriptors: Academic Achievement, Community Involvement, Community Support, Elementary Secondary Education, Intergroup Relations, Interpersonal Communication, Language Usage, Leadership, Mass Media Use, Organizational Climate, Organizational Communication, Personnel Management, Principals, Professional Development, Public Relations, Public Speaking, Public Support, Publicity, School Community Relationship, School Publications, Supervision, Writing for Publication
Publication Sales, Pennsylvania School Boards Association, 774 Limekiln Road, New Cumberland, PA 17070 ($9.00 prepaid; postage and handling on purchase orders).
Publication Type: Guides - Non-Classroom; Books
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Pennsylvania School Boards Association, New Cumberland.