ERIC Number: ED326910
Record Type: Non-Journal
Publication Date: 1990-Nov
Reference Count: N/A
Toward a Standard of Communication Training Effectiveness Evaluation.
Stevens, Matthew D.; Hellweg, Susan A.
Communication training efforts in American business have increased steadily for the past several years. While this increase may be viewed as positive from several vantage points, it has not been matched by an increase in any systematic application of evaluation measures. Effective evaluation should take place at various levels. D. L. Kirkpatrick (1979) broke down evaluation efforts into the following four categories: reaction, learning, behavior, and results. From a survey of the literature, it is apparent that the most frequently used methods of evaluation currently are: (1) surveys to measure reaction and perceptions of results; (2) interviews to measure reaction, learning, knowledge of behavior, and perceptions of results; (3) tests to measure learning and behavior knowledge; (4) simulations and role plays to measure behavioral abilities; and (5) analysis of organization documents to assess results. To achieve acceptable standards of communication training evaluation, there must be more consolidated efforts between academicians and practitioners. Efforts directed toward developing and disseminating standardized guidelines of evaluation are greatly needed and should be a high priority for applied communication researchers. Further research specific to the communication training domain is needed to determine a time frame for evaluation so that researchers may be able to compare findings across organizational settings when identical instruments are used. Also, further testing of S. DeWine's Training Impact Questionnaire is needed to substantiate the instrument's validity. (Thirty-nine references are attached.) (MG)
Publication Type: Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A