ERIC Number: ED325964
Record Type: RIE
Publication Date: 1989
Reference Count: N/A
Portraying a Positive Image: A Guide to Effective Public Relations for Educational Office Personnel.
Pennsylvania School Boards Association, New Cumberland.
Suggestions for improving communication and public relations are offered in this guidebook for school office personnel. Because of the high visibility and accessibility of their positions, such staff serve important public relations functions for the school. Chapter 1 examines the public relations role of school office personnel, and chapter 2 provides specific strategies for improving public and community relations. Guidelines for improving office practices and school relations are described in chapter 3, and the fourth chapter offers self-help tips and reminders. (LMI)
Descriptors: Business Communication, Business Correspondence, Elementary Secondary Education, Intergroup Relations, Interpersonal Communication, Language Usage, Office Management, Office Practice, Organizational Climate, Organizational Communication, Paraprofessional School Personnel, Personnel Management, Public Relations, School Effectiveness, School Personnel, School Secretaries, Staff Development, Staff Role
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Pennsylvania School Boards Association, New Cumberland.