ERIC Number: ED325942
Record Type: RIE
Publication Date: 1990
Reference Count: 0
Successful Strategies for Marketing School Levies. Fastback No. 310.
Graham, Glenn T.; And Others
The use of modern marketing concepts to assist public school districts in the passage of school levies and bond issues is presented in this guidebook. The modern marketing concept is based on maximizing customer satisfaction and solving the problem of the consumer. Strategies are presented for conducting market analysis; financing, organizing, and implementing the campaign; targeting and registering positive voters; and defining the roles of participants. (LMI)
Descriptors: Bond Issues, Community Resources, Community Support, Elementary Secondary Education, Financial Support, Fund Raising, Lobbying, Local Issues, Marketing, Mass Media Use, Political Campaigns, Politics of Education, Public Relations, Public Schools, School Community Relationship, School Support, Voter Registration, Voting
Publication Sales, Phi Delta Kappa, P.O. Box 789, Bloomington, IN 47402-0789 ($0.90; quantity discounts).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: Phi Delta Kappa Educational Foundation, Bloomington, IN.
Note: Support for this publication provided by the University of Akron (Ohio) Chapter of Phi Delta Kappa.