ERIC Number: ED325877
Record Type: RIE
Publication Date: 1990-Nov
Reference Count: N/A
Characteristics of Research on Sex-Role Stereotyping and Television.
A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program and/or commercial at a time. Most researchers used children as their respondents. The results from 15 research studies in this analysis supported the notion that there was significant sex-role stereotyping in television content, and viewers were likely to perceive and be able to recall such behavior. However, four studies done in the 1980s showed contradictory findings which may reflect a slowly changing trend for women in American society. (Two tables of data are included, and 30 references are attached.) (Author/MG)
Publication Type: Speeches/Meeting Papers; Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Speech Communication Association (76th, Chicago, IL, November 1-4, 1990).