ERIC Number: ED325646
Record Type: RIE
Publication Date: 1990-Oct-18
Reference Count: N/A
Marketing Cooperative Education. A Workshop.
Mosser, John W.; Rea, Peter J.
This document is a guide for a workshop on marketing college cooperative education programs. The guide takes the reader/workshop participant through the marketing process, from defining needs and resources to planning a marketing campaign, implementing it, and evaluating its success. Samples and sources also are provided. Topics covered in the guide are the following: strategic market planning; marketing--a definition; writing a marketing plan; the marketing plan--a four-step process; evaluating your marketing effort--employer and college benchmarks; marketing to faculty; common employer marketing tactics; marketing to alumni; marketing to multi-ethnic students; public relations tactics; personal selling ideas; advertising ideas; publicity through professional associations; and sources of marketing information. (KC)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the Midwest Cooperative Education Association (16th, Grand Rapids, MI, October 18, 1990). Some pages may not reproduce well.