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ERIC Number: ED324946
Record Type: RIE
Publication Date: 1989
Pages: 13
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
A Videocase Approach to ESP/Business.
Westerfield, Kay
The case study, where students analyze actual business situations and discuss complex business issues in a relatively risk-free environment, is a particularly good method for teaching business English. Graduate business programs use both written and video case studies in the classroom. Videocases bring the case study alive on film and may be especially useful for a course in business English. Videocases present a close-up look at a successful or unsuccessful company. Students can be asked to consider what aspects of the corporate strategy have contributed to success or failure, make recommendations for future action, and role-play based on the case study. Supplementary materials can be used to facilitate comprehension by developing background schemata. The instructor must decide how much supplementary English language training is appropriate to the group's proficiency level. Materials to accompany a videocase about the marketing of a new clothing line are appended, and a list of useful videocases is supplied. (MSE)
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: In: Proceedings of the Annual Eastern Michigan University Conference on Languages and Communications for World Business and the Professions (8th, Ann Arbor, MI, March 30-April 1, 1989).