ERIC Number: ED324706
Record Type: Non-Journal
Publication Date: 1990-Aug
Proceedings of the 1990 Annual Meeting of the Association for Education in Journalism and Mass Communication (73rd, Minneapolis, Minnesota, August 1-4, 1990). Part III: Mass Media Studies.
Association for Education in Journalism and Mass Communication.
The mass media studies section of the proceedings includes the following 13 papers: "Say What?: Broadcasters' Use of Political Broadcast Regulation" (Elizabeth Krueger and Kimberly Corrigan); "Comparing Broadcaster Self-Reports to the Perceptions Viewers Have of Televsision Advertising: An Exploratory Study in One State" (Jan LeBlanc Wicks); "Assessing Multichannel Media Industry Competitiveness and Performance--Toward an Intra-Industry Strategic Competition Model" (Sylvia M. Chan-Olmsted); "Comparison of Sources of Information for Black State Legislators" (Daniel Riffe); "How Television Audiences Cumulate: An Examination of Reach and Frequency Using People Meters" (David Kamerer); "Research from Beginning to End: Linking Local Television News Practices to the Audience via Information Processing Theory: A Three Station Case Study" (Robert J. Synder); "The Relationship between Involvement and Medium in News Information Processing" (Robert H. Wicks); "Graphic Forms in Network Television News" (Joe S. Foote and Ann C. Saunders); "VCR Attitudes and Behaviors by Length of VCR Presence" (Bruce C. Klopfenstein and others); "The Video News Release: An Analysis of the Development of an Information Subsidy" (Michael Murrie); "Issue and Image Distinctions and Their Relationships to Structure and Content of Political Advertisements for 1988 Presidential Candidates Bush and Dukakis" (Anne Barton White); "Local Government Surveillance and Evaluations of Local Elected Officials: A Comparison of Newspaper, Television, and Mixed-Media Users" (Arthur G. Emig); and "Analysis of Visual Reference Associations in Television News Coverage of the 1988 U.S. Presidential Election Campaign" (Jeffrey Alan John). (MG)
Descriptors: Advertising, Audience Awareness, Blacks, Broadcast Television, Communication Research, Graphic Arts, Information Processing, Information Sources, Journalism, Mass Media, Mass Media Role, Mass Media Use, Media Research, Presidential Campaigns (United States), Technological Advancement, Videotape Recorders
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: Association for Education in Journalism and Mass Communication.