ERIC Number: ED323363
Record Type: RIE
Publication Date: 1990-Aug
Public Relations Guidelines for Cooperative Education. Cooperative Education Marketing Digest Series 6.
Taylor, Terrence A.
In working with the institutional public relations staff, the following are important: maintaining easy-to-access files; keeping ready-to-use photographs; providing all of the information that is needed for the story; preparing tip sheets that list several story ideas; and keeping in touch with the public relations staff. With the electronic media, cooperative education programs can prepare public service announcements and participate in public affairs programs. Institutional resources, such as special publications and new technologies, should be used. If the institution has a problem that will attract public attention, get the facts, decide on one spokesperson, rehearse an interview with all of the toughest questions, and do not lie. (CML)
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: N/A