This study examined men's and women's attitudes toward the sexes, underlie these attitudes, and the ambivalence of this evaluative content. Male (N=162) and female (N=162) college students evaluated the social category of women or men on several types of measures: a semantic differential measure of attitudes, a free-response measure of beliefs, a free-response measure of emotions, a list of beliefs measure, and a list of emotions measure. Analysis of subjects' attitudes toward the sexes and of the evaluative content of their beliefs established that they evaluated women more favorably than men. In addition, analysis of subjects' emotional reactions toward women and men did not yield evidence of negativity toward women at the emotional level. Nor did it appear that subjects' very positive evaluation of women masked ambivalence toward them. The findings provide strong evidence that women are evaluated quite favorably--in fact, more favorably than men are evaluated. (Five pages of references, author notes, footnotes, and a data table are included.) (Author/NB)