ERIC Number: ED322417
Record Type: RIE
Publication Date: 1990-May
Reference Count: N/A
Differences in Cognitive Structure as a Function of Level of Stereotyping of Women.
Hoyenga, Katharine I.; Richert, Alphons J.
This study examined the manner in which people who differed in degree of stereotyping of women organized sets of gender-relevant information. The Gender Expectancies (GE) measure was used to assess degree of stereotyping. Cognitive organization was assessed in two ways. First, principal component factor analyses using a varimax rotation were done on the item likelihood ratio scores from the GE. Second, cluster analyses were performed on the Evaluation, Potency, and Activity scores derived from a semantic differential based on 15 scales. Subjects in the factor analytic study were 471 students from a university and a community college: 101 high stereotypy males, 101 low stereotypy males, 134 high stereotypy females, and 135 low stereotypy females. A subset of 32 males and 53 females participated in a cluster analytic study. The data strongly suggest that individual differences in stereotyping of women are not simply a matter of degree of endorsement of a particular perception of women as a group. There appear to be important differences in how information regarding gender of persons and roles is organized by persons high and low in degree of differentiation of women from the population. The findings suggest that individual differences in stereotyping can be understood as qualitative differences in the cognitive organization of information about the sexes as well as quantitative differences in attribution of a particular quality to women. (NB)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Midwestern Psychological Association (62nd, Chicago, IL, May 3-5, 1990).