ERIC Number: ED322288
Record Type: RIE
Publication Date: 1989-Jun
Reference Count: 0
Advanced Marketing Core Curriculum. Test Items and Assessment Techniques.
Smith, Clifton L.; And Others
This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate sections of a textbook resource. The tasks are: (1) communications in marketing; (2) economics and marketing; (3) employment and advancement; (4) human relations in marketing; (5) marketing operations; (6) market planning; (7) physical distribution; (8) sales promotion; and (9) selling. The duties are followed by a section giving two suggested multiple-choice test items for each task. Correct answers are indicated by an asterisk. Part 2 of the document is an expanded list of multiple-choice and true/false test items arranged by duty and task, with correct answers indicated. Part 3 provides the following assessment techniques: role play; oral presentations; business writing exercises; interpretation of tables, graphs, and charts; case studies; matching exercises; written reports; true or false questions; fill-in-the-blank questions; compare and contrast assignments; crossword puzzles; interviews; bookkeeping exercises; and research projects. An answer key and/or assessment rating sheet accompanies each assessment technique. (CML)
Descriptors: Business Skills, Competency Based Education, Core Curriculum, Distributive Education, Economics, Employment Potential, Interpersonal Competence, Marketing, Merchandising, Occupational Information, Postsecondary Education, Promotion (Occupational), Salesmanship, Secondary Education, Student Evaluation
Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202 (order no. 80-1046-I: $11.00).
Publication Type: Tests/Questionnaires; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.