ERIC Number: ED321735
Record Type: RIE
Publication Date: 1980
Inside Television: A Guide To Critical Viewing.
This course is divided into seven units, each focusing on a particular aspect of television. The unit topics and some of the subtopics included are: (1) television and the American viewer; (2) the television industry (the networks, the role of the Federal Communications Commission, public television, and the business of television); (3) programs and production (television dramatic form, characterization, film and tape, the camera); (4) television selling (advertising, message persuasion, public service announcements, and political commercials and editorializing); (5) television news; (6) the social effects of television; and (7) the future of television (focusing on the influence of cable television, home video systems, and communications satellites, and on the role of the viewer in influencing decision making about television programming). Each unit contains textual material about television and its role in society; activities are for use either individually, in small groups, or by an entire class. Readings present further information and also, frequently, people's opinions about television. An index is provided. (GL)
Publication Type: Books; Guides - Classroom - Learner
Education Level: N/A
Audience: Students; Practitioners
Authoring Institution: WGBH-TV, Boston, MA.; Far West Lab. for Educational Research and Development, San Francisco, CA.