ERIC Number: ED321221
Record Type: RIE
Publication Date: 1990-Mar
Developing a Strategy To Educate County Departments of Social Services in the Type of Referrals Needed for a Residential Child Caring Agency.
The focus of a child caring facility had changed from caring exclusively for orphans to serving a broader population of abandoned, abused, and neglected children. Because no effective marketing tool existed within this child caring agency to make agency identification and information readily accessible to county departments of social services (DSSs), an information brochure was created and distributed by mail and personal presentations to county DSSs. The brochure became a permanent part of the agency program. An "agency identification survey" was used as the primary evaluation of the need for a marketing brochure. The survey was completed by social workers in county DSSs within a 75-mile radius of the agency. A "daily log" was then kept to document the number of child placement requests made by county DSSs and the names of counties represented by the requests. The most important post-survey improvement came in the area of increased county knowledge of the agency. The results justified the creation of the agency brochure. Appendixes include a sample survey and a sample "daily log." (Author/ABL)
Publication Type: Dissertations/Theses - Practicum Papers; Reports - Descriptive; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Note: M.S. Practicum, Nova University.