ERIC Number: ED320629
Record Type: RIE
Publication Date: 1988-Sep
Reference Count: 0
A Research Study for Developing a Strategic Plan for Recruiting Academically Superior Students.
Prasad, Sarada; Murphy, Michael
The study reported in this document was conducted to facilitate strategic recruiting and marketing plans aimed at enhancing enrollments of academically superior students at the University of Wisconsin-Washington County (UWWC). Data on college choice criteria, perceptions, evaluations, information sources, "influentials," and choice outcomes pertinent to the college selection process were gathered in separate surveys of the following target groups: high school honor students and their parents, high school teachers and counselors, and current and former UWWC students who were academically superior. Study findings included the following: (1) 80% of the honor students made their college choices during their senior year; (2) honors students had high academic aspirations, with 61% expecting to attend graduate school; (3) approximately 17% of the honors students gave UWWC as their first choice for college; (4) with minor exceptions there was a high degree of agreement among honor students, their parents, and high school teachers and counselors regarding college selection criteria, the importance of parents in the choice of a college, and their perceptions of UWWC; (5) approximately 72% of the academically superior UWWC students had transferred or intended to transfer to a four-year college; (6) business was the most popular major among current and former UWWC students; (7) the four top college selection criteria among current and former UWWC students were low tuition and living costs, closeness to home, academic quality, and access to needed courses without delay. Appendixes provide the questionnaires and statistical tabulations. (JMC)
Publication Type: Reports - Research; Numerical/Quantitative Data; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Wisconsin Univ. Center, West Bend. Washington County.; Wisconsin Univ. Centers, Madison. Office of the Chancellor.