ERIC Number: ED320478
Record Type: RIE
Publication Date: 1990
Reference Count: N/A
Interpreting and Presenting Data to Management. Air Professional File Number 36.
Clagett, Craig A.
Guidelines are offered to institutional researchers and planning analysts for presenting research results in formats and levels of sophistication that are accessible to top management. Fundamental principles include: (1) know what is needed; (2) know when the information is needed; (3) match format to analytical sophistication and learning preferences of recipients; (4) focus on one or two research questions or conclusions; (5) include a brief summary; (6) eschew obfuscation; (7) use graphics sparingly and correctly; (8) integrate tables and graphics into text or presentation; (9) consider infrequent use of analogies, mnemonics, or other verbal aids; and (10) repeat major findings in subsequent communications when opportune. Also discussed are the use of tables versus graphs; principles of tabular design; principles of graphic design; graph purposes, types, and effectiveness; written reports; and oral presentations. Contains 19 references. (DB)
Descriptors: Communication (Thought Transfer), Data Interpretation, Higher Education, Information Dissemination, Institutional Research, Management Systems, Organizational Communication, Research and Development, Research Utilization, Statistical Data, Technical Writing, Theory Practice Relationship
Association for Institutional Research, 314 Stone Building, Florida State University, Tallahassee, FL 32306-3038.
Publication Type: Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Audience: Researchers; Administrators; Practitioners
Authoring Institution: Association for Institutional Research.