ERIC Number: ED319902
Record Type: RIE
Publication Date: 1990-May
Marketing Cooperative Education Programs to Multi-Ethnic Students. Cooperative Education Marketing Digest Series No. 3.
Parker, Linda Bates; Keeling, Ann E.
Cooperative education and career development practitioners must use marketing to demonstrate to multiethnic students that cooperative education is a viable option for them. A department must be willing to invest time necessary to establish links with multiethnic faculty, staff, and student leaders if it is to create an environment attractive to multiethnic students. Cooperative education staff charged with outreach to multiethnic groups must get involved with students, get to know them, and encourage them to be different and to pursue opportunities that are new. A multiethnic outreach effort with a step-by-step market research and action program is needed. The key factor in effective efforts to reach multiethnic students is the ability to recognize and value the uniqueness of these individuals and to demonstrate positive response to this uniqueness. There are no instant solutions to attracting multiethnic students to participation in cooperative education. Successful marketing efforts require time, creativity, and a trial and error approach. The continued success of college cooperative education programs in the future may will depend on their ability to attract multiethnic populations. (KC)
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: N/A
Note: Document printed on colored paper with light ink.