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ERIC Number: ED319446
Record Type: Non-Journal
Publication Date: 1990-May
Pages: 9
Abstractor: N/A
Reference Count: N/A
Teaching Entrepreneurship at the College Level.
Clayton, Graham
This paper underscores the need for entrepreneurship education in Canada's community colleges and presents a description of Confederation College's (CC's) entrepreneurial curriculum. A history of the growth of entrepreneurial businesses in Canada is followed by a discussion of the need for entrepreneurial education at the community college level. This section discusses entrepreneurship as a very practical applied subject that can be taught inside or outside of a college business division to provide people with the skills necessary to start their own business. The objectives of teaching entrepreneurial education are presented next, indicating that general interest courses should focus on making people aware of the option of entrepreneurship and the rewards and risks involved, while courses designed for those already sold on the idea of entrepreneurship should focus on teaching the technical skills needed for a successful start-up or business survival. A section on curriculum content is presented next, using CC's 19-course program as a model. This program includes courses on the characteristics, motivation, and behavior of entrepreneurs; creative thinking, idea generation, and problem solving; market analysis, and consumer and competition surveys; advertising approaches; and the pressures faced by entrepreneurs. The final two sections deal with teaching methods and the importance of learning by doing. (VVC)
Publication Type: Reports - Descriptive; Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A