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ERIC Number: ED319423
Record Type: RIE
Publication Date: 1990-May
Pages: 14
Abstractor: N/A
Reference Count: N/A
Leadership Practice: How I Raised One Hundred Thousand Dollars This Year with No Fund Raising Experience.
Malm, Linda
In one year, with no prior experience, the Chair of the Art Department at a large community college raised over $100,000 to help the department expand its programs and to build relationships within the school and community. The motivation behind the $100,000 fund-raising goal came from the chairperson's desire to develop her leadership skills. The first sum of money, $7,500, was donated by an Art Alliance group to initiate, at the faculty's request, a one-day artist-in-residence program featuring younger and mid-career artists. The next $22,000 came from a commercial developer who was interested in a mural project for a construction site. The developer purchased a construction mural that had been done earlier in a similar project for a non-profit organization. The project resulted in good art, television and newspaper coverage, and new relationships within the public and private sectors. Finally, $75,000 was raised for the college's sculpture garden. This project was perceived as part of the college's mission and goals and the donation came from extensive dealings with a single donor. These experiences exemplify five principles relevant to the professional person interested in volunteer fund raising: (1) be an innovative leader, but work within the context of the mission and goals of the college; (2) keep ego out of the fund-raising efforts, but keep passion for the project apparent; (3) relate to potential donors, do not pontificate; (4) choose projects carefully and follow through; and (5) do not be afraid to try fund raising, in spite of inexperience. (VVC)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A