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ERIC Number: ED319130
Record Type: RIE
Publication Date: 1990-Jan-19
Pages: 7
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Definitive Newsletter.
Adler, Ralph
The newsletter, a publication printed on a regular basis that has a clearly defined, intriguing, and thoughtful content purpose for serving a specific audience, usually acts as a conceptual bridge between an organization and that group. A newsletter begun without good planning and without a clearly defined purpose, however, could end up being nothing more than a drain on resources: a regularly scheduled pain in the neck. A few components of a good newsletter include: (1) a series of smaller purposes that complement the main purpose and that provide variety for the reader; (2) a tone and voice that is consistent from issue to issue; and (3) a graphic style that is not only consistent from issue to issue, but also allows for some measure of visual variety to distinguish one issue from another. Once the conceptual aspects of the newsletter have been handled, the practical matters such as deciding on an editor and determining who will write the newsletter remain to be considered. It is useful to compare the undertaking of a newsletter to the gearing up of a small new business (within a larger organization) with its own staffing, budget, and procedures. (KM)
Publication Type: Opinion Papers; Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: RMC Research Corp., Hampton, NH.