ERIC Number: ED319117
Record Type: Non-Journal
Publication Date: 1990
Reference Count: N/A
A Year-Round Recruitment and Retention Plan.
Catholic school educators are recognizing the necessity of marketing research for the effective planning of a long-range, proactive recruitment and retention program. A successful plan involves marketing, recruitment and retention, and public relations. Part I of this booklet outlines steps for the initiation of a marketing plan and provides suggestions for establishing a marketing committee, identifying recruitment markets, assessing recruitment trends, forming goals and strategies, and planning public relations events. Part II gives examples of recruitment and retention strategies and suggested timelines for their implementation. Part III incorporates these elements into the planning of a successful public relations event such as an Open House. Appendices include samples of an image survey, a visitor information form, a general information sheet, and an event evaluation questionnaire. (4 references) (LMI)
Descriptors: Catholic Schools, Elementary Secondary Education, Marketing, Public Relations, Publicity, School Holding Power, Student Recruitment
Publication Sales, National Catholic Educational Association, Suite 100, 1077 30th Street, N.W., Washington, DC 20007 ($8.00).
Publication Type: Guides - Non-Classroom; Tests/Questionnaires
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: National Catholic Educational Association, Washington, DC.