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ERIC Number: ED319091
Record Type: Non-Journal
Publication Date: 1990-May
Pages: 17
Abstractor: N/A
Reference Count: N/A
New Communication Media Technologies: Perceptual, Cognitive and Aesthetic Effects.
Metallinos, Nikos
Visual communication media technologies, particularly television, hinder rather than enhance viewer perceptual processes, understanding, and aesthetic appreciation of visual messages transmitted by means of such technologies. Emerging technologies, including high-definition, interactive, and holographic television, will not necessarily improve or leave unaffected the perceptions of viewers. Research indicates that perceptual changes dictated by the new media are not easily adaptable by the average user. While the technologies mistakenly predetermine that most viewers' comprehension and interpretation of received messages will be the same, the notion is destructive for viewers and imposes serious obstacles in the development and acceptance of the field of study called visual communication media literacy. Psychological evidence suggests that the significant factors of time of exposure and familiarity of visual stimuli are not taken seriously by the developers of new visual technologies. Teachers and researchers of the visual communication media should (1) help the industry develop technologies as academic disciplines and art forms; (2) increase efforts to alert others to technology's penchant for profit; and (3) work to enhance visual media literacy by research in perception, cognition, and aesthetics. (Thirty references are attached.) (SG)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A