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ERIC Number: ED318072
Record Type: Non-Journal
Publication Date: 1990-Mar
Pages: 14
Abstractor: N/A
Reference Count: N/A
The Rhetoric of Courtship: Conversation and Cooperation in Newspaper Personal Ads.
Ervin, Elizabeth
Personal ads, used to transcend social estrangement, are nothing other than written attempts at courtship. The idea of courtship is to maintain interaction through the continual negotiation of ambiguities. Historically, women have employed question-asking and attention-getting devices to combat male dominance and inattention in cross-sex conversations, and these techniques are reflected in personal ads. Paul Grice and others have suggested that for an act of communication to succeed, it must be governed by cooperation. Grice's four categories of maxims (quantity, quality, relation, and manner) can be applied to personal ads if revised as follows: (1) make your contribution as informative as required; (2) do not make your contribution more informative than required; (3) try to make your contribution one that is true; (4) do not say what you believe to be false; (5) do not say that for which you lack adequate evidence; (6) do not say that which you believe may be misunderstood; and (7) be orderly. In one newspaper containing personal ads, women's ads were more likely than men's to satisfy these conditions. (SG)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A