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ERIC Number: ED318047
Record Type: Non-Journal
Publication Date: 1989-Nov
Pages: 38
Abstractor: N/A
Reference Count: N/A
Evaluating Communication Skills Training in Organizations.
Ford, Wendy S. Zabava
A study was conducted to review and organize existing literature on the evaluation of communication skills training programs. When setting training objectives, four levels of evaluation should be considered: (1) reaction (how did participants feel about the training?); (2) learning (what did the participants learn from the training?); (3) behavior (how has the learning been applied at work?); and (4) results (how has the training affected the organization?). The paper provides an overview of 19 published evaluations (discussed in alphabetical order by name of author) which were studied in hopes of encouraging and directing future evaluation efforts. Results of the study provided a basis for several recommendations to guide future evaluation efforts. First, evaluations should be multi-level. Second, trainers and researchers should continue using a variety of evaluation methods to strengthen research findings. Third, techniques for accurately measuring behavior changes need to be developed. Fourth, more studies to determine the training's ultimate impact on the organization ought to be developed. Fifth, the long-term effects of training must be examined. Finally, evaluations should be published and serve as models for future efforts. (One table is included, and 39 references are attached.) (MG)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A