ERIC Number: ED317916
Record Type: RIE
Publication Date: 1990-Apr-28
Reference Count: N/A
The Perceived Effects of Drug Messages on Use Patterns in Adolescents.
Mayton, Daniel M., II; And Others
This study was undertaken with the goal of assessing perceived value of the media and other sources as credible providers of drug information. The strategy was designed to learn which sources have utility and credibility with youth in providing drug information; whether different message content and delivery style have differential effects upon that group; and whether widely held perceptions voiced by parents and teachers about their ineffectiveness as information sources were accurate. Subjects (N=223) were adolescents randomly selected by their principals. Double-blind interviews, arranged to protect respondent anonymity, were conducted by trained interviewers from a research methods class. No interview was held when either an interviewer or respondent knew the other. Among the important findings of the study are that: (1) parents and teachers were trusted; (2) doctors, nurses, law officers, and clergy were also credible but not visible to youth; (3) the "evil media" and celebrity fears of parents and teachers were largely ungrounded in adolescent perception; and (4) factual information from credible sources emphasizing the range of types of negative consequences associated with drug use could exert powerful effects upon adolescents' reported personal use of drugs. (Author/ABL)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Department of Education, Washington, DC.
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Western Psychological Association (70th, Los Angeles, CA, April 26-28, 1990).