ERIC Number: ED317828
Record Type: RIE
Publication Date: 1989-Jun
Reference Count: 0
Fundamentals of Marketing Core Curriculum. Test Items and Assessment Techniques.
Smith, Clifton L.; And Others
This document contains multiple choice test items and assessment techniques for Missouri's fundamentals of marketing core curriculum. The core curriculum is divided into these nine occupational duties: (1) communications in marketing; (2) economics and marketing; (3) employment and advancement; (4) human relations in marketing; (5) marketing operations; (6) market planning; (7) physical distribution; (8) sales promotion; and (9) selling. Tasks under each duty contain coded references to a list of 11 textbooks. The core curriculum duty and competency addressed by each test item and assessment technique is identified. Correct answers to the test items are marked with an asterisk. Among the assessment techniques are role play; oral presentations; debates; business writing exercises; graphing; case studies; matching exercises; written reports; true or false questions; fill-in-the-blank questions; games; and crossword puzzles and word-search activities. A key or assessment rating sheet accompanies every assessment technique. (CML)
Descriptors: Business Skills, Competency Based Education, Core Curriculum, Distributive Education, Economics, Employment Potential, Evaluation Methods, Interpersonal Competence, Marketing, Merchandising, Occupational Information, Postsecondary Education, Promotion (Occupational), Salesmanship, Secondary Education, Student Evaluation, Test Items
Instructional Materials Laboratory, University of Missouri, 2316 Industrial Drive, Columbia, MO 65202 (core curriculum, order no. 80-1041-I: $5.25; test items, $13.00).
Publication Type: Tests/Questionnaires; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Vocational and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.