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ERIC Number: ED317426
Record Type: Non-Journal
Publication Date: 1990-Mar
Pages: 16
Abstractor: N/A
Reference Count: N/A
Visitor Behavior at Singapore Zoo.
Churchman, David; Bossler, Charles
In this study, data were collected on 15 visitor groups for the duration of their stay, and on 1556 visitor groups at 18 exhibits at the Singapore Zoo. Mean time at the zoo was 155 minutes; the distribution of the time spent among four activities was analyzed by ethnicity and group size. The actual route followed was traced on zoo maps and group location noted every 10 minutes, leading to a prediction of the route followed by a typical visitor. The mean time viewing an exhibit was 62.8 seconds but varied considerably among exhibits. Data were also analyzed by time of day, ethnicity, group size, species observed, and activity level of the animals. Visitor behavior patterns were also analyzed based on label length and difficulty, and popularity of the species. Taken together, the data provide a general understanding of how recreational visitors behave in zoos with respect to several variables of interest to zoo professionals. (Author/CW)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Malaysia