ERIC Number: ED316895
Record Type: Non-Journal
Publication Date: 1990-Jun
Reference Count: N/A
Projection and Reflection of American Culture via Mass Media--Case Study: Australia.
Breen, Myles P.
The current Australian scene is a good example of how American culture as portrayed in the mass media is reflected by a receptor national culture. Australia, sharing a similar history and a common language with the United States, has virtually no resistance to American culture. Some differences in national characteristics, such as the Australian sense of collaboration as opposed to competition and their admiration of losers and of "bludgers" (people who get away with doing little work), have only slowed down the Americanization process. Also, the opposition to American cultural incursion prevalent among the communication scholars of Australia has only minimally lessened the forces of change. Instead, the American ethos has attracted many Australian artists, movie directors, actors, and writers. Especially important to the media scene is the successful entrepreneur and global press magnate, Rupert Murdoch, who is the consummate reflection of American-received culture. Murdoch was born Australian, but he is now a naturalized American. His influence in Australian politics and on the Australian society in its move toward Americanization is considerable. (Twenty-two notes are included.) (KEH)
Publication Type: Speeches/Meeting Papers; Opinion Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Australia