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ERIC Number: ED316891
Record Type: Non-Journal
Publication Date: 1989-Nov-19
Pages: 27
Abstractor: N/A
Reference Count: N/A
Evaluating the Usefulness of Scanning Systems as Information Sources in the Decision-Making Process.
Wills, Sandra J.
Research indicates that the role of information can be ambiguous in the decision-making process. Because relevance can be a problem with respect to information used in decision making, organizations should strive to achieve a linkage between flows of information and the making of specific decisions. Information flow between organizations and their environment also implicates the issue of adaptation to that environment. When organizations fail to adapt to changes, the changes threaten the efficiency of the organization by serving as obstacles to the achievement of goals. Scanning, a new system of information gathering, can improve decision making by systematically collecting information through literature reviews, interviews, and other means. Guidelines for information to be sought are developed by top management within the organization. Uncertainty and risk can be reduced, as scanning yields information relevant to the problems that are being addressed. Sears Roebuck, for example, has incorporated a scanning unit into its organization which follows a continuous model and monitors eight aspects of the environment to get information to make effective decisions. The unit is composed of two members who scan some 100 publications such as trade magazines and business journals. Unit staff members also conduct interviews to supplement information from publications. A senior management committee then determines whether the unit has fulfilled information needs. (A bibliography contains 27 references.) (SG)
Publication Type: Speeches/Meeting Papers; Information Analyses; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A